The Real Estate
Marketing Blog

Anthropic's AI Fluency Framework: The 4Ds Explained for Brokers

Anthropic's AI Fluency Framework gives brokers four skills for working with AI. Here is how the 4Ds decide what AI handles and who approves it.

ChatGPT's New Pages Feature

ChatGPT Pages is a shared document inside Space for Pro, Business, and Enterprise. Here is a first look at using Pages for real estate.

Custom GPTs Retires December 11, 2026. Here Is How to Migrate Yours to a Plugin.

Custom GPTs retire December 11, 2026. Here is how to migrate one to a ChatGPT plugin, and what a real Marketing Club GPT lost in the process.

How AI Decides Which Real Estate Agent to Recommend

AI does not check who sold the most homes before recommending an agent. It fans your question into a dozen searches and merges what each one finds.

Super Powers of Top Real Estate Coaches

Five real estate coaches and one podcast worth following, and the one skill that makes each worth your time, from someone who worked for Buffini for a decade.

I Used Claude to Build a Personalized CRM (Then I Tried Using It)

I built a working personal CRM with Claude in a weekend. It logged 521 interactions correctly, then took 45 seconds to write each update. Here is why that made it impractical, and what I am changing next.

NAR Released an AI Policy Template for Brokerages. Here Is What It Means for You as an Agent.

NAR published an AI policy template for brokerages this year. Here is what its oversight, review, and disclosure rules mean for you as an individual agent.

How to Handle a Seller Who Priced Their Home with ChatGPT

A $50M deal almost collapsed because both parties used ChatGPT to price the home. Here is what ChatGPT does when asked to value a property AND how to handle the listing appointment when a seller arrives with an AI number they believe in.

Pitfalls of Using AI in Real Estate

Chris Scott walks through a real email, pointing out the specific language patterns that signal AI wrote it, and explains why those signals matter when you are trying to build rapport and close deals.

Building a Listing Launch Agent in ChatGPT & Codex

Upload a CMA and listing photos. Get back a brochure, open house flyer, sphere email, and social posts all automatically. Here is the same listing launch agent built three different ways, with the pros and cons of each.

Google Announced Real Estate Listing Ads for Lead Generation

Google now lets buyers call or message a local agent directly from search results. No Zillow, no Realtor.com click-through. You pay per lead, not per click. Here is the setup guide for real estate agents.

I Built a Listing Marketing AI Agent in Claude That Saves Hours for Every Listing

The conversation about AI agents replacing realtors misses something. This agent works for you, not against you. Here is the listing marketing AI agent built in Claude and exactly how it works.